How do I make white background clothing photos for Amazon?
Amazon is the strictest of the big marketplaces about the first image on a clothing listing, and the rules are specific enough that you can check your file against them one by one. This page lists what the published guidelines actually say, where an AI-generated image is safe to use, and how to get a clean white background without a lightbox.
Quick answer
The main image needs a pure white background, the product filling at least 85 per cent of the frame, and a height of at least 1600 pixels. Adult apparel must be on a model; kids, baby, accessories and multipacks must be off-model; visible and ghost mannequins are both banned.
What exactly does Amazon require on a clothing main image?
The figures below come from Amazon Fashion’s Seller Imaging Guidelines for Clothing and Accessories and from the archived Amazon help page for clothing images, checked on 2026-09-21. The guidelines are explicit that failing to meet the main-image requirements may result in the listing being removed from search, which is why it is worth checking a file rather than assuming. The current wording in your own seller account is the final word, because Amazon revises these pages and the newer ones are behind a login.
| Main image rule | What the guidelines say |
|---|---|
| Background | Pure white, RGB 255,255,255 or hex #FFFFFF |
| Frame fill | The product must fill at least 85% of the image |
| Adult apparel | Should be imaged on-model |
| Kids, baby, accessories, multipacks and sets | Should be off-model |
| Mannequins | Visible mannequins and ghost mannequins are both listed under the main-image don’ts |
| Size | At least 1600 pixels in height, no more than 10,000 on the longest side, 72 dpi |
| Also not allowed | Props not included with the purchase, promotional text, logos, packaging and swing tags |
Can an AI-generated model photo be the main image?
We do not recommend it. Amazon requires product images to represent the product accurately, and for adult apparel it requires a real model rather than any kind of mannequin. We could not find an Amazon rule that names AI-generated models either way, and an absent rule is not permission. The pattern that carries the least risk is the one most sellers already use by accident: a real photograph in the main slot, and AI-generated white-background, close-up and scene images in the variant slots and in A+ content, where the requirements are much looser.
How do I get a clean white background without a lightbox?
Photograph the garment on any plain surface in even daylight, upload that photo, and generate the white-background version from it. What you are checking afterwards is not artistic: is the background actually pure white rather than a light grey, does the product fill enough of the frame, is the crop leaving a little margin so nothing touches the edge, and did the print and colour survive the conversion. Compare against the original at full size. If one image is wrong, regenerate that one rather than the whole set, and remember that failed generations are refunded automatically.
What should go in the other image slots?
The variant slots are where a listing is actually won, and Amazon allows far more in them: different backgrounds, props, styling and a full face. Amazon recommends at least six images plus a video. A useful order is the compliant main image, a full-length on-model shot, a close-up of the fabric and hardware, a shot that shows the fit from another angle, a styled scene, and a graphic with measurements. Photopurr produces the white-background, on-model and close-up versions from the same garment photo, so the set stays consistent across a listing.
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