What size do Amazon clothing images have to be?

Between 500 and 10,000 pixels on the longest side, with 1600 pixels or more recommended. Zoom only switches on above 1000 pixels, so 1600 is the practical floor for a listing you want to look good.

Does Amazon really mean pure white?

Yes. The published value is RGB 255,255,255. A studio wall lit slightly unevenly reads as 248 or 250 and does not count, which is why this checker samples the edge of the frame rather than asking you to eyeball it.

How is the 85% fill measured?

This tool finds the pixels that differ from the background colour, draws a box around them, and compares that box with the whole frame. It is an approximation of what a reviewer sees, not Amazon’s own measurement.

Can I use an AI model photo as my Amazon main image?

We do not recommend it. Amazon requires adult apparel main images to show a real standing model and requires images to accurately represent the product. AI on-model images are a better fit for the variant slots and A+ content.

Is a ghost mannequin image allowed on the main image?

No. The apparel guidelines rule out mannequins of any kind on the main image, invisible and ghost mannequins included.

Tools

Amazon clothing image requirements checker

Drop in a clothing photo and this page checks it against the rules Amazon publishes for apparel main images: a pure white RGB 255,255,255 background, the garment filling at least 85% of the frame, a longest side between 500 and 10,000 pixels, and 1600 pixels or more if you want zoom to switch on. The check runs in your browser, so the file never leaves your computer.

Check against

Choose a listing image, or drop one here

The image is read in your browser with canvas. It is never uploaded, and no account is needed.

Why Amazon apparel images get rejected

Almost never for being too small. The two rules that catch sellers out are the background and the fill, and both are invisible until someone measures them. A white paper backdrop lit by a single softbox photographs at around RGB 244 to 250 in the corners, which looks white on screen and is not the 255,255,255 Amazon asks for. A full-length shot with a metre of studio floor under the hem puts the garment at 60 or 65 per cent of the frame when the rule is 85.

The third one is structural rather than technical. Adult clothing has to be on a standing model framed from the nose down, while children’s and baby clothing, accessories and multi-packs have to be flat and off-model. Mannequins are out on the main image entirely, invisible and ghost mannequins included. That is a decision about which photo you upload, not something you can fix in an export dialog, and this tool cannot see it for you.

What the checker does do is turn the two measurable rules into numbers before you list, rather than after a listing has been suppressed and you are reading a generic policy email.

Main image and variant images are different jobs

The main image is the one with all the rules. Everything after it is much looser: different backgrounds, props, a full face, lifestyle scenes, all allowed. Amazon recommends at least six images plus a video, and the images after the first are where a clothing listing actually does its selling.

That split is the practical answer to where generated imagery fits. We do not recommend putting an AI model photo in the Amazon main image slot: Amazon requires images to accurately represent the product and requires adult apparel main images to show a real standing model, and it publishes nothing that names AI imagery one way or the other. A seller who guesses wrong there loses the listing, not the image.

The variant slots are a different story. White-background shots of the garment, close-ups of a seam or a print, and scene images that show scale and drape are all things this tool can check for size and background before you upload them.

What Amazon publishes, with sources

Longest side at least 500 pxRequired
Re-export the image larger. Anything under 500 px on the longest side is rejected at upload.
Source: Amazon Seller Central G1881, Product image requirements (archived) (read 2026-09-17)
Longest side at most 10,000 pxRequired
Scale the image down. 10,000 px is the documented ceiling.
Source: Amazon Seller Central G1881, Product image requirements (archived) (read 2026-09-17)
Longest side 1600 px or more so zoom worksRecommended
Render or shoot at 1600 px or larger on the longest side. Zoom only switches on above 1000 px, and Amazon recommends 1600 px.
Source: Amazon Seller Central G1881, Product image requirements (archived) (read 2026-09-17)
Pure white background, RGB 255,255,255Required
Replace the background with pure white. A light grey or an off-white studio wall fails this: Amazon asks for the exact value 255,255,255.
Source: Amazon Seller Central G200498950, Image guidelines for clothing (archived) (read 2026-09-17)
Garment fills at least 85% of the frameRequired
Crop in. The product has to occupy 85% or more of the image area on the main image.
Source: Amazon Seller Central G1881, Product image requirements (archived) (read 2026-09-17)
JPEG preferredRecommended
Export as JPEG. Amazon accepts other formats but names JPEG as the preferred one for apparel.
Source: Amazon, Seller Imaging Guidelines: Clothing & Accessories (PDF) (read 2026-09-17)

Rules a single image cannot show

Adult clothing has to be photographed on a standing model, framed from the nose down. Children’s and baby clothing, accessories and multi-packs have to be shot flat, off-model. No mannequin of any kind on the main image, including invisible and ghost mannequins.
Source: Amazon, Seller Imaging Guidelines: Clothing & Accessories (PDF) (read 2026-09-17)
The main image may not contain text, logos, borders, watermarks, multi-view collages, packaging, hang tags, or props that are not part of the purchase. Amazon badges such as Amazon’s Choice are not allowed either.
Source: Amazon Seller Central G1881, Product image requirements (archived) (read 2026-09-17)
Variant images are much looser than the main image: different backgrounds, props and a full face are all allowed there.
Source: Amazon Seller Central G200498950, Image guidelines for clothing (archived) (read 2026-09-17)
Amazon recommends at least six images plus one video per listing.
Source: Amazon, Seller Imaging Guidelines: Clothing & Accessories (PDF) (read 2026-09-17)

What Amazon does not publish

Amazon publishes no rule that names AI-generated model photos. Its requirement is that images accurately represent the product, and for adult apparel the main image has to be a real standing model rather than any mannequin. We do not recommend putting an AI model photo in the Amazon main image slot.
The current G1881 and G200498950 help pages need a seller login. The figures above come from Wayback Machine archives of those pages, Amazon staff posts on the official Seller Forums, and Amazon Fashion’s own imaging PDF.

How it works

1
Choose the marketplace
Pick Amazon, Etsy, eBay, Shopify, TikTok Shop or Poshmark. The rule list under the picker changes to that marketplace’s published requirements, each with its source.
2
Choose an image
Select a photo from your computer or phone. It is decoded in the page with canvas and read there. Nothing is sent to a server, so there is no upload wait and nothing stored.
3
Read the result and copy it
Each rule comes back as passed, to check, or failed, with the number we measured, how to fix it, and the official page the rule came from. Use the copy button to paste the whole report to whoever edits your photos.

Questions

What size do Amazon clothing images have to be?: Between 500 and 10,000 pixels on the longest side, with 1600 pixels or more recommended. Zoom only switches on above 1000 pixels, so 1600 is the practical floor for a listing you want to look good.
Does Amazon really mean pure white?: Yes. The published value is RGB 255,255,255. A studio wall lit slightly unevenly reads as 248 or 250 and does not count, which is why this checker samples the edge of the frame rather than asking you to eyeball it.
How is the 85% fill measured?: This tool finds the pixels that differ from the background colour, draws a box around them, and compares that box with the whole frame. It is an approximation of what a reviewer sees, not Amazon’s own measurement.
Can I use an AI model photo as my Amazon main image?: We do not recommend it. Amazon requires adult apparel main images to show a real standing model and requires images to accurately represent the product. AI on-model images are a better fit for the variant slots and A+ content.
Is a ghost mannequin image allowed on the main image?: No. The apparel guidelines rule out mannequins of any kind on the main image, invisible and ghost mannequins included.

Clothing listing image checker
The same check against Amazon, Etsy, eBay, Shopify, TikTok Shop and Poshmark, with all the rules side by side.
Photopurr for Amazon clothing sellers
Which image belongs in which Amazon slot, and what we do not recommend for the main one.
White background clothing photos
The paid feature for the rule Amazon fails people on most often.
Clothing product image requirements by platform
The long version: every figure here, with its source and the date it was checked.

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